Build Your Revenue Department
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12 days in and hopefully your New Year's resolutions are still active. We don't judge, and we can help! On everyone's list is create more collaboration between sales and marketing. Hubspot, LinkedIn and others have dubbed this "smarketing," and we're calling it a unified revenue department. There's still time to register and attend our lunchtime webinar this Thursday, January 14th from 12- 1 PM to make your resolution a reality. The event will feature two incredible leaders - Bill Wagner, President of Penta Technologies, and Matt Sabljak, President/Partner - SRH.
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We encourage you to learn more about their diverse backgrounds and the interesting work they're involved with - including various contributions to the Greater Milwaukee community. They'll share how you can future-proof your revenue potential, and how the pandemic shifted the power dynamics betwen buyers and sellers even more, forcing even tighter partnership. In fact, LinkedIn's 2020 study cited that 87% of sales and marketing leaders say collaboration enables critical business growth. Reference more industry resources below and register to join us!
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Hubspot blog:
In this impactful post, Hubpot's team cites the 15 Stats that prove the power of sales and marketing aligment.They cover "Smarketing" benefits, challenges, and tactics, all in a power-packed 2-minute read with updated 2018 - 2020 industry research studies.
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